Why web design & internet marketing shouldn't be "set-and-forget" activities.

Maintenance of your business profile on the Internet takes ongoing work and attention beyond initial web design and development.

Unsure about web design value? Using the Internet to widen your market and strengthen your customer relations can't be a one-shot effort. Today, Canmore and Banff businesses can expect thousands of web sites to be competing for customer attention. True, the Web lengthens your marketing reach, but increased market reach comes with some challenges. Using the Web to connect with a wider range of prospects means you are competing for online visiblity against a much larger pool of web-savvy Internet suppliers. Increasingly they come armed with sophisticated web site designs and advanced online marketing tools. Facing this competition, you can't expect performance from your web site if you set it and forget it.

The Web is far from static. Your online profile needs to move ahead in concert with relentless Internet change and the constant emergence of new technologies.

Competing in a technology driven market is not just about creating snappy web design and visuals. It's about staying on top of communications fundamentals with a web site relevant to your customers' information needs. It's about regularly reviewing and updating your web site content and about constantly working on web page structure to maximize your site's search performance. Despite the challenges, effective web design and maintenance can deliver superior value to your customers and enhance your business processes.

Why a well-maintained web site is important to your business:

The pool of people out there looking for answers, services and products via the Internet is increasing exponentially. Indicators continue to suggest that many competitive benefits are accruing to businesses who pursue and maintain an active Web presence.

"...advertising has to get noticed, engage customers in relevant ways and move customers to action."
(FP Marketing Feature, FP10, January 23, 2009)

"...research at understanding...who your main target audience is...critically important."
(Miles Nidal, CEO MDC Partners Inc, FP Marketing Interview, Feb.13, 2009)

"IBM is expanding into so-called 'cloud computing'...with new division to focus on the concept"
(Technology Report, Financial Post, April 21, 2009)

"Microsoft to spend 1 billion more than last year with major investments in Internet-based applications - Cloud Computing"
(Reuters - quoting from MS COO, Kevin Turner's address at CeBit, March, 2009)

"Designing for the Web is no longer about designing web pages, but more about desigining content"
(Tim Carr, founder 3rd Eye Vision commenting in .NET issue 171)

"Google had 64.2% of the U.S. search market in April, while Yahoo had 20.4%"
(Bloomberg News, May, 2009)

"The Web is the greatest word-of-mouth amplifier ever created. There's no better platform to promote yourself. "
(Chris Anderson, Editor-in-chief, Wired Magazine, discussing self-marketing employed by Indie band, Arcade Fire,)

Increasing the exposure of your business to the huge audience plying the Internet is a competitive opportunity too promising to ignore.

Black Bear Ventures will assist you in developing professional approaches to the Internet without opening "black holes" of cost or burying you with the mechanics of the web. ........../find out how

Keeping your business running while staying current with ongoing developments in Internet marketing and customer service can be overwhelming.

Black Bear Ventures can help you ease the pain of web marketing, design and maintenance.
.../click to find out how

Contact Black Bear Ventures for web marketing, design and maintenance advice.
Serving Canmore, Banff, Alberta and BC since 1996

Sitesatwork.com is operated by Web marketing & design consultants, Black Bear Ventures. We are based in the Banff, Canmore area of the Canadian Rocky Mountains just west of Calgary, Alberta. We help small to medium sized businesses in Alberta, BC and further afield to round out marketing plans with a presence on the World Wide Web. We do web design and maintenance. We help with the process of optimizing your web site so that it can be searched. We know how to work with photos and other media to maximize the speed of web page loads. We maintain an image bank, handle digital and conventional photography as well as digital photo-editing assignments. Browse our pages to learn more about our services and to visit some of our customer web sites.

Black Bear Ventures, Serving Canmore, Banff and The Columbia Valley
Tel: 403-678-6224 Email:

../ Find out more about Business Web Design and Maintenance Services by Black Bear Ventures.