Web design services aimed at helping you develop a solid web strategy supported by the right content and relevant online communication tools.
Are you getting full value from your web design expenses?
Designing for the Web is no longer about designing web pages, but more about designing content"
(Tim Carr, founder 3rd Eye Vision commenting in .NET issue 171.) -We couldn't agree more!
Why web design & internet marketing shouldn't be "set-and-forget" afterthoughts.
In 2010, Canmore and Banff businesses can expect sophisticated online competition in a "democratized" web space. Using today's Web for business purposes requires personal engagement and ongoing effort. Facing a crowded, more vocal web milieu, wider market reach and strengthened customer relations can't result from sporadic or one-shot web initiatives.
Now, a productive web presence requires planning and ongoing review and administration. Setting a simple, brochure-style web site is a start, but only a start. Setting it and forgetting it won't really get the job done anymore.
Today's business web design should be based on a rational online strategy. Your online plan will guide the timely publishing of authentic online content designed to communicate with and respectfully relate to an increasingly web-savvy audience. Selecting the right approach and vehicles to develop and maintain your business relationships online is vitally important.
Competing online in a technology driven market isn't about filling your web pages up with the latest gadgetry. It's about staying on top of communications fundamentals with a web presence relevant to your audience's information needs. It's about updating your web site content and reviewing web page structure to maximize your site's search and communications performance. |
We are interested in helping you to round out your business & marketing plans with a well-designed presence on the World Wide Web. While we do create custom web site designs, we will enthusiastically assist you with setting up and maintaining many of today's open source web publishing systems, blog engines and/or social media applications. |
We write web-ready copy and prepare photos, video and other online media. We optimize your web pages and content to make them as search-friendly as possible. Keen about the business potential of "cloud" applications, we always strive to integrate these technologies with your workflow for best effect. |
Social Media Driving New Business Thinking... ...emergence of new business models arises from the growing power of the Internet to to connect business with the consumer."
(Alexandra Lopez-Pacheco, Financial Post, Sep.29, 2009)
The Web is far from static. Your online profile needs to move ahead in concert with relentless Internet change and the constant emergence of new technologies.
A well-rationalized web design, consistent engagement and regular maintenance can deliver superior value to your customers and enhance your business processes.
Event the biggest skeptic can be convinced that the future is a digital one."
(Pema Hegan, Rethink Agency, quoted in FP-Marketing interview re. digital culture in advertising agencies, Mar.12.2010)

