Why web design & internet marketing initiatives shouldn't be treated as "set-and-forget" projects.

Maintenance of your business profile on the Internet takes ongoing work and attention beyond initial web design and development.

Unsure about web design value? Using the Internet to widen your market and strengthen your customer relations isn't a one-shot deal. Today, Canmore and Banff businesses can expect thousands of web sites to be competing for customer attention. True, the Web lengthens your marketing reach. What's the downside? Connecting with a wider range of prospects using the Web means competing against a much heavier array of Internet suppliers armed with increasingly sophisticated web site designs and advanced online advertising and marketing tools.

The Web is far from static. Your online profile needs to move ahead in concert with relentless Internet change and emerging technologies.

Competing in a technology driven market is not just about creating snappy design and visuals. It's about staying on top of communications fundamentals with a web site relevant to your customers' information needs. It's about regularly reviewing and updating your web site content and about constantly working on web page structure to maximize your site's search performance. Despite the challenges, effective web design and maintenance can deliver superior value to your customers and enhance your business processes.

Why a well-maintained web site is important to your business:

The pool of people out there looking for answers, services and products via the Internet is increasing exponentially. Indicators continue to suggest that many competitive benefits are accruing to businesses who pursue and maintain an active Web presence.

"Putting up a good, well-designed Web site is probably the most critical thing a small or medium-sized business can do"
(Mitch Joel, President Twist Image, quoted in National Post Cisco Special Feature, Feb.11, 2008)

"Designing for the Web is no longer about designing web pages, but more about desigining content"
(Tim Carr, founder 3rd Eye Vision commenting in .NET issue 171, January 2008)

"Today the Internet plays such an important role, such a big part of the future."
(Concert Violinist, Janine Jansen - exerpted from interview by John Keillor published National Post Arts & life, Mar.5.08)

"There has never been a more cost-effective communications tool...than the Net"
(Rick Spence, Samll Business Supplement, Financial Post, December 3, 2007)

"Small business owners looking to...increase their market reach should be investing in technology..."
(Microsoft Canada Survey of 200 Canadian executives, as reported in Financial Post, January 21, 2008)

"The Web is the greatest word-of-mouth amplifier ever created. There's no better platform to promote yourself. "
(Chris Anderson, Editor-in-chief, Wired Magazine, discussing self-marketing employed by Indie band, Arcade Fire, March 2007)

Increasing the exposure of your business to the huge audience plying the Internet is a competitive opportunity too promising to ignore.

Black Bear Ventures will assist you in developing professional approaches to the Internet without opening "black holes" of cost or burying you with the mechanics of the web. ........../find out how

Keeping your business running while staying current with ongoing developments in Internet marketing and customer service can be overwhelming.

Black Bear Ventures can help you ease the pain of web marketing, design and maintenance.
.../click to find out how

Contact Black Bear Ventures for web marketing, design and maintenance advice.
Serving Canmore, Banff, Alberta and BC since 1996

Sitesatwork.com is operated by Web marketing & design consultants, Black Bear Ventures. We are based in the Banff, Canmore area of the Canadian Rocky Mountains just west of Calgary, Alberta. We help small to medium sized businesses in Alberta, BC and further afield to round out marketing plans with a presence on the World Wide Web. We do web design and maintenance. We help with the process of optimizing your web site so that it can be searched. We know how to work with photos and other media to maximize the speed of web page loads. We maintain an image bank, handle digital and conventional photography as well as digital photo-editing assignments. Browse our pages to learn more about our services and to visit some of our customer web sites.

Black Bear Ventures, Serving Canmore, Banff and The Columbia Valley
Tel: 403-678-6224 Email: